gross impressions

gross impressions

The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

Gross impressions

Advertising; Marketing communications

The total number of persons or the total number of audience impressions delivered by an advertising schedule (see Gross audience.

gross impressions (GIs)

Advertising; Radio advertising

The sum of the average quarter-hour persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a ...

impressions

Advertising; Online advertising

The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues ...

gross

Retail; Supermarkets

A unit of measure for packaged products; 144 items or 12 dozen.

gross

Convention; Conferences

For speakers, the total fee a buyer is charged for a booking, including agents fees, but excluding speaker expenses (air and ground transportation, tips, hotels, and meals). ...

gross

Meat products; Poultry

Can be seen with the naked eye.

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.