Personalization

Personalization

A targeting method in which an email message appears to have been created only for a single recipient. Personalization techniques include adding the recipient's name in the subject line or message body, or the message offer reflects a purchasing, link clicking, or transaction history.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Software; Online services
Category: Email; Internet
Company:
Product:
Acronym-Abbreviation:

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Related terms

person

Language; Grammar

Grammatical category that identifies people in a conversation; there are three persons: 1st person (pronouns I/me, we/us) is the speaker(s), 2nd person (pronoun you) is the ...

personality

Professional careers; Sales

The distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar ...

personality

Sociology; General sociology

In everyday speech, a person's typical patterns of attitudes, needs, characteristics, and behavior.

personal

Education; SAT vocabulary

Not general or public.

personality

Education; SAT vocabulary

The attributes, taken collectively, that make up the character and nature of an individual.

personalism

Philosophy; General philosophy

School of thought that consists of three main principles: 1) only people are real (in the ontological sense), 2) only people have value, and 3) only people have free will. ...

attachment

Software; Email

A file which is sent with an email.

.sig file

Software; Email

An electronic 'signature' automatically added at the end of an email message, often containing the name, title, and contact details of the sender.

above the fold

Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

vendor

Software; Online services; Email; Internet

Any company that provides a service. See email vendors.

verification

Software; Online services; Email; Internet

A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

video email

Software; Online services; Email; Internet

An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable ...

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