Reach

Reach

The approximate percentage of a target audience’s population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is normally measured over four week periods.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Billboard advertising
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Professional careers; Sales

The percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.

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The percentage of people within a specific target audience reached by an advertising campaign.

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.

exposure

Advertising; Billboard advertising

The reasonable opportunities for advertising to be seen and read.

transition

Advertising; Billboard advertising

A visual effect used on an LED display to change from one message to another.

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