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Renewal rate
The rate of subscribers renewing annually. For example, if you're a quarterly you would look to the ratio of renewing subscribers to your total number of expires over the four issues. If a total of 4000 subscribers were up for renewal in a 12 month period and 3000 renew, your renewal rate would be 75%. When publishers talk about renewal rates, they will often separate first-time renewals (conversions) from long-term renewals because conversion rates are typically much lower. In a year of many marketing campaigns, conversion rates can truly skew renewal rates. See circulation, conversion rate, draw, fulfilment period, expiration date, subscription.
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- Part of Speech: noun
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- Industry/Domain: Printing & publishing
- Category: Publishing
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