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Skimming price
A strategy of pricing, it allows for a product to be sold at the highest price a consumer is willing to pay. The product is released at its highest price and then slowly lowered to capture all those unwilling to pay for the previous price.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
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- Acronym-Abbreviation:
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