Home > Terms > English, UK (UE) > Total audience plan (TAP)
Total audience plan (TAP)
An advertising schedule that places ads in a pattern that utilises all station dayparts for maximum station audience exposure.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
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- Acronym-Abbreviation:
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