Upfront

Upfront

The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all four quarters; allows cancellation options in the last six months of a buy and generally allows audience guarantees to advertisers.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Television advertising
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