Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

colour shift

Advertising; Billboard advertising

The angle of viewing off axis where the slightest change in pixel coloration occurs.

character height

Advertising; Billboard advertising

Height of the largest letter that can be displayed on a message center; height of a seven-pixel high character according to center-to-center spacing.

cancellation period

Advertising; Billboard advertising

A specified period of time when an outdoor advertising contract can be terminated.

scroll

Advertising; Billboard advertising

A mode of message transition on an LED display where the message appears to move vertically across the display surface.

spectacular

Advertising; Billboard advertising

A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.

sign

Advertising; Billboard advertising

Any structure used to display information regarding a product or service. An outdoor unit is a sign.

A level of delivery that directly relates to the population of the market. Typical showing levels are: #100, #75, #50 and #25 GPR/Showings. The number of panels involved in an actual showing varies ...