Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

media audit

Advertising; Billboard advertising

A provider of syndicated local market consumer data, measuring most major U.S. DMA’s. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior ...

bleed

Advertising; Billboard advertising

Display area outside of the Live Copy Area, often to the edge of the finished size.

municipal energy programs

Advertising; Billboard advertising

Kickbacks and various incentives offered by city governments to businesses reducing energy consumption through various means, including upgraded outdoor lighting and use of low energy “green” ...

mobile billboard

Advertising; Billboard advertising

A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.

location list

Advertising; Billboard advertising

A listing of all locations included in a specific outdoor program.

allotment

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated displays that will vary ...

alternative media

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.