Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

dimming

Advertising; Billboard advertising

Changing the brightness of a display, or the capability of increasing or decreasing the overall display intensity. The brightness level should be highest during the day to compete with daylight, and ...

demographic profiles

Advertising; Billboard advertising

Audience breakdowns based on various characteristics such as age, sex, income and education.

distribution

Advertising; Billboard advertising

The strategic placement of outdoor units across a market.

display period

Advertising; Billboard advertising

The interval of exposure when an outdoor advertising campaign is viewed.

daily effective circulation

Advertising; Billboard advertising

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to 12:00 midnight).