15 Terms
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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
co-op
Advertising; Billboard advertising
The sharing of advertising costs between a manufacturer and distributor or dealer.
continuity
Advertising; Billboard advertising
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
contrast ratio
Advertising; Billboard advertising
Ratio between the brightness or intensity measurement taken when the screen is displaying a blank video signal and a full, white video signal. This ratio determines the readability of the display so ...
control equipment enclosure
Advertising; Billboard advertising
The environmentally controlled area within a standard walk-in or slim line display cabinet that safely contains electronic operating and computer equipment.
creative brief
Advertising; Billboard advertising
Detailed marketing objectives that pertain to the design of an outdoor campaign.
transit shelter
Advertising; Billboard advertising
A curbside structure located at regular stopping points along urban bus routes.
travel
Advertising; Billboard advertising
A mode of message transition on an LED display where the message appears to move horizontally across the display surface.
