4 Terms
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Economics
basics of economics
Industry: Economy
Add a new termContributors in Economics
Economics
Marketing Implementation
Economy; Economics
The activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Advertising-to-Marketing Ratio
Economy; Economics
A marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage ot total marketing ...
Advertising-to-Sales Ratio
Economy; Economics
A marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage of total sales ...
Advertising-to-Editorial Ratio
Economy; Economics
The measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Advertising Target
Economy; Economics
The entire market, or some part of it, which a firm wishes to attract with its advertisement.
Sales Effect of Advertising
Economy; Economics
The effectiveness of an advertisement or advertising campaign in boosting sales of a product; generally hard to measure as sales may be influenced by factors other than advertising, such as the ...
Sales Administration-to-Sales Ratio
Economy; Economics
A marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive; total expenditure on sales administration is expressed as a percentage ...
