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Marketing
Industry: Business services
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Marketing
Revaluation
Business services; Marketing
An adjustment to a country's currency, usually done by its own central bank, to increase its value in relation to other countries currency's.
Secondary data
Business services; Marketing
Data that was collected for a purpose different from its current usage, by a different party, and may be outdated.
Self reference criterion
Business services; Marketing
When concerning marketing, it’s a misperception that an unadapted product or campaign will have success in a different market due to past success in one's own market.
Skimming price
Business services; Marketing
A strategy of pricing, it allows for a product to be sold at the highest price a consumer is willing to pay. The product is released at its highest price and then slowly lowered to capture all those ...
Standardisation
Business services; Marketing
Goods, services, marketing, branding, etc, that keep a high degree of uniformity throughout different markets.
Tariff
Business services; Marketing
Duties or taxes placed on imported goods, but also sometimes exported, by a government for the purpose of protection or to gain revenue.
Transfer pricing
Business services; Marketing
A price that is charged to one part of a company from another part of the same company for the transfer of a product.
