Marketing

Marketing

Industry: Business services

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Marketing

Partnership

Business services; Marketing

A form of business where two or more persons conduct a business together, sharing both profits and losses.

Corporation

Business services; Marketing

Corporations are a different form of partnership. They are artificial persons who can own property, pay taxes, hire employees, and engage in business.

Articles of incorporation

Business services; Marketing

The document that frames the creation, organization, day-to-day operation, identity of registered agent, and dissolution of a corporation.

An offensive marketing strategy seeks to take market share away from rivals. This strategy attacks the market by targeting the weaknesses of the competition and emphasising the company's strengths in ...

Defensive marketing strategy

Business services; Marketing

For an established company with a wide customer base, defensive marketing is largely reactive to the competition. The primary purpose of defensive marketing strategy is to defend the market position, ...

Unstructured question

Business services; Marketing

Unstructured questions allow the respondent to express their views openly. They do not require pre-defined categories. The respondent has to think harder to come to an answer. This can create a ...

Structured question

Business services; Marketing

Query that can be answered only in a specific way. Structured questions offer the respondent a set of responses from which to choose. They require closed-ended categories pre-selected by the ...