10 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Market segmentation
Advertising; Marketing communications
The means by which the characteristics of homogeneous groups of consumers can be determined.
Market structure
Advertising; Marketing communications
The ways in which a market for any product or service can bedefined or segmented.
Marketing
Advertising; Marketing communications
The management process responsible for identifying, anticipating and satisfying consumers profitably.
Mature market
Advertising; Marketing communications
The stage at which a market for a product or service ceases to expand.
Media
Advertising; Marketing communications
The vehicles of communication by which a message is transmitted to its audience.
Media mix
Advertising; Marketing communications
The combination of two or more different media to be used to fulfil a media plan.
Media plan
Advertising; Marketing communications
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
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