50 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Motive
Advertising; Marketing communications
An aroused need that directs behaviour towards a specific goal.
Multi-branding
Advertising; Marketing communications
A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.
Multinational advertising
Advertising; Marketing communications
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
Multinational agencies
Advertising; Marketing communications
Those agencies which operate a network in many different countries and offer clients a common approach to the resolution of advertising requirements.
Non-verbal communications
Advertising; Marketing communications
The process of ensuring the transmission of a message without the use of words or language.
Objective and task method
Advertising; Marketing communications
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
Objectives
Advertising; Marketing communications
The specific goals to be achieved during the timescale of a plan.
