22 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Look-alikes
Advertising; Marketing communications
Products which adopt the visual cues of another brand in order to facilitate the inclusion of the product within the category of choice.
Loyalists
Advertising; Marketing communications
Consumers who exhibit a consistent purchasing preference for a particular brand.
Manufacturer branding
Advertising; Marketing communications
The use of a manufacturer's name or logo to identify the products or services produced by the company.
Marketing objectives
Advertising; Marketing communications
The determination of specific and measurable goals to be achieved by the marketing programme.
Marketing plan
Advertising; Marketing communications
The formal document containing the information designed to guide the development and implementation of the marketing strategy.
Marketing strategy
Advertising; Marketing communications
Specific plans of action for the achievement of designated marketing objectives.
Mass marketing
Advertising; Marketing communications
An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.
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