Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Generic branding

Advertising; Marketing communications

A policy by which products or services are sold using their category name.

Geodemographic segmentation

Advertising; Marketing communications

A method of segmenting the market using a combination of psychographic and geographic data.

Geographic segmentation

Advertising; Marketing communications

The identification of market or audience segments based solely on geographic factors.

Impulse purchase

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

In-pack premiums

Advertising; Marketing communications

Free gifts offered to the consumer which are contained within the brand's packaging.

Integration

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

Internal databases

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .