New media advertising

New media advertising

Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.

Industry: Advertising

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New media advertising

Slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Digital strategist

Advertising; New media advertising

In the fields of strategic management, marketing strategy and operational strategy, the digital strategist role is processing of specifying an organization's vision, goals, opportunities and ...

World-of-mouth

Advertising; New media advertising

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much they like a business, ...

Buzz marketing

Advertising; New media advertising

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.[1] a ...