1 Terms
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New media advertising
Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.
Industry: Advertising
Add a new termContributors in New media advertising
New media advertising
Co-branding
Advertising; Television advertising
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...
Click through
Advertising; New media advertising
The process of clicking through an online ad to the advertiser's destination
Click-through rate (CTR)
Advertising; New media advertising
CTR is the average number of click-throughs per hundred ad impressions, calculated as a percentage. CTR measures what percentage of people clicked on the ad to arrive at the destination site but it ...
Cost Per Click (CPC)
Advertising; New media advertising
CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs CPC is equivalent to PPC (Pay Per Click)
Customer acquisition cost
Advertising; New media advertising
The cost associated with acquiring a new customer. Calculated by dividing total acquisition expenses by total new customers.
Conversion rate
Advertising; New media advertising
The percentage of the visitors who perform a desired action.
Hybrid model
Advertising; Television advertising
A combination of two or more online marketing payment models.
