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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
Non remnant
Advertising; Online advertising
This term refers to inventory sold directly by the publisher to an advertiser. Remnant inventory is sold by a third party
Insertion order
Advertising; Online advertising
An insertion order is a formal, printed order to run an ad campaign. Typically, the insertion order identifies the campaign name, the Web site receiving the order and the planner or buyer giving the ...
Webcasting
Advertising; Online advertising
A process where by sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the broadcast.
Pop behind
Advertising; Online advertising
A type of advertisement that is automatically displayed in a second smaller browser window behind the current window apon loading or unloading a normal web page. Pop behind advertisements tend to ...
Rotation
Advertising; Online advertising
A banner that is in rotation on a page or group of pages, will not be the only banner shown when any of the pages are reloaded. Sometimes an advertiser will request a banner not be shown in rotation ...
Island position
Advertising; Online advertising
An ad embedded within editorial content, with no ads bordering it.
Click rate
Advertising; Online advertising
The click rate is the percentage of ad views that resulted in clickthroughs.
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