Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Superstitials

Advertising; Online advertising

These are rich media ads that download in the background and only launch a browser window when this procedure is complete. Attractive to advertisers as they facilitate larger, more interactive ads, ...

Spam

Advertising; Online advertising

Umbrella term covering any unsolicited emails containing advertising messages. Spamming is illegal in some territories, and is always considered bad netiquette.

Valid hits

Advertising; Online advertising

This refers to the number of click throughs performed by real users, as opposed to search engine spiders or server errors.

Up sell

Advertising; Online advertising

A technique by which additional offers are made to a customer in between committing to a sale and completing their transaction

Trap door

Advertising; Online advertising

A banner type that leads to a page which does not let visitors return to the page the banner featured on.

Popup

Advertising; Online advertising

Ads which automatically display in a second browser window above the page being viewed. They tend to cost more than regular banner ads, but can be counter-productive due to visitors finding them ...

Opt out

Advertising; Online advertising

The process by which a user elects to stop receiving messages from a company. If a user continues to receive messages after opting out these messages can be considered to be spam.