Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

Client

Business services; Public relations

The organisation or person who employs a PR consultancy.

Crisis management

Business services; Public relations

The having a communications plan in place that can be effectively put into action when something goes wrong for a company or organization. For instance, how a product recall will be handled.

Contract

Business services; Public relations

An agreement made between the PR consultancy and the client covering areas of agreed objectives, timing, service levels and price.

Fiduciary

Business services; Public relations

A person, such as a guardian, who has an obligation to act with honesty, fair dealing, and trust for another.

Synergy

Business services; Public relations

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the...: "the synergy between artist and record company".