10 Terms
Home > Industry/Domain > Business services > Public relations
Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
Crisis management
Business services; Public relations
The having a communications plan in place that can be effectively put into action when something goes wrong for a company or organization. For instance, how a product recall will be handled.
Contract
Business services; Public relations
An agreement made between the PR consultancy and the client covering areas of agreed objectives, timing, service levels and price.
Fiduciary
Business services; Public relations
A person, such as a guardian, who has an obligation to act with honesty, fair dealing, and trust for another.
Synergy
Business services; Public relations
The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the...: "the synergy between artist and record company".
