Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

Public affairs

Business services; Public relations

The process of communicating an organization's point of view on issues or causes to political audiences.

Proposal

Business services; Public relations

A document outlining a proposed PR campaign to an existing or potential client.

Press release

Business services; Public relations

An announcement of news written in an editorial style and sent to the news media. Also known as a news release.

Press office

Business services; Public relations

A press office handles all media enquiries and puts out all company messages or press releases - to the media on behalf of the organisation. This may be an in-house function or outsourced to a PR ...

Press kit or media kit

Business services; Public relations

A branded packet or collection of materials handed out to the media by an organisation and typically available on an organization's website. It typically contains a fact sheet, biographies, ...

A full presentation of a recommended public relations programme, carefully researched and costed, which usually takes at least four weeks to prepare. Some consultancies reserve the right to charge a ...

Opinion editorial (OPED)

Business services; Public relations

An article that expresses the opinion of the writer. Can either be written by the editor of a publication or by an outside writer. If written by an outside writer the article is often in response to ...