20 Terms
Home > Industry/Domain > Business services > Public relations
Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
Exposure
Business services; Public relations
The extent to which the target audience becomes aware of a person, message, activity, theme or organization.
Expenses
Business services; Public relations
The charges consultancies make for expenditure incurred on client programmes, such as print, travel, telephones, mailing costs, and so on. Usually charged monthly in arrears against agreed budgets ...
Evaluation
Business services; Public relations
The continuous process of measuring the impact of a PR campaign from start to finish.
Embargo
Business services; Public relations
A warning to the media not to publish a news item until the date specified on the release.
Editorial
Business services; Public relations
A written materials composed to communicate key messages to the various audiences via the media.
Editorial calendar
Business services; Public relations
The dates of major editorial features planned for forthcoming issues of a publication.
Editor
Business services; Public relations
A person responsible for the editorial aspects of a publication and determines the final content of a text.
