8 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
Teaser
Business services; Public relations
A promotion that is intended to arouse interest in the main campaign which follows.
Sector/ trade press
Business services; Public relations
The media relevant to specific audiences. This includes special interest magazines such as hi-fi enthusiasts. Trade journals are read for business and professional reasons, for example electronics ...
Social media release
Business services; Public relations
A new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another.
Short message system (SMS)
Business services; Public relations
The transmission of short text messages to and from a mobile phone, fax machine and/or IP address.
Social networking
Business services; Public relations
The networking websites that function as a virtual online community of internet users. People use these websites to communicate and connect with others who share common interests and activities.
Search engine marketing (SEM)
Business services; Public relations
Describes acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site.
Search engine optimization (SEO)
Business services; Public relations
The process of improving the volume and quality of traffic to a website by ranking high in the search results of a search engine.
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8 Terms