Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

E-pr

Business services; Public relations

Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website effectively, to a ...

Directory listing

Business services; Public relations

A listing of a websites or businesses information, organised in a hierarchy or interconnected list of categories.

Cutting

Business services; Public relations

An extract from a newspaper or magazine that makes reference to the client. Also commonly referred to as "clipping".

Dateline

Business services; Public relations

A short piece of text that describes where and when the storey or press release was written, filed and/or distributed.

Cue sheet

Business services; Public relations

The briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that should be taken on ...