20 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
E-pr
Business services; Public relations
Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website effectively, to a ...
Directory listing
Business services; Public relations
A listing of a websites or businesses information, organised in a hierarchy or interconnected list of categories.
Cutting
Business services; Public relations
An extract from a newspaper or magazine that makes reference to the client. Also commonly referred to as "clipping".
Dateline
Business services; Public relations
A short piece of text that describes where and when the storey or press release was written, filed and/or distributed.
Cue sheet
Business services; Public relations
The briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that should be taken on ...
Clipping or clip
Business services; Public relations
An extract from a newspaper, magazine or website news sources that makes reference.
Credentials
Business services; Public relations
Either the published information consultancies provide to prospective clients or an initial no-cost presentation of the consultancy's capabilities.
