28 Terms
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Marketing
Industry: Business services
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Marketing
Rebates
Business services; Marketing
When buying a product or a service, the client can get a rebate (on the price) from the reseller so that the purchase will be cheaper for the client. In B2B, a vendor can give rebates to his ...
Boston matrix
Business services; Marketing
A simplistic method of evaluating a businesses product portfolio created by the Boston Consulting Group. It splits each product into a category of dog (low market share in a low growth market), cash ...
Business to business (B2B)
Business services; Marketing
The sale of a product or service between businesses, as opposed to business done with the end-consumer.
Business to consumer (B2C)
Business services; Marketing
The selling of a product or service to an end-user for the purpose of consumption.
Business to government (B2G)
Business services; Marketing
The selling of a product or service to the government or any entity in the public sector.
Corporate social responsibility (CSR)
Business services; Marketing
A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programmes over short term profit needs.
Cost per acquisition/action (CPA)
Business services; Marketing
An advertiser only pays a website when a specific action has occurred, such as a survey filled, consumer registration or a product purchased.
