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Home > Terms > English, UK (UE) > Displacement marketing
Displacement marketing
Marketing a product to gain recognition of another product that falls under the same brand. This is usually done in instances where marketing the latter product may be illegal or frowned upon.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
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- Acronym-Abbreviation:
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