10 TermsHome > Terms > English, UK (UE) > Representative (REP)
Representative (REP)
The station account executive who serves a local advertiser or agency. The sales representative's role is the one most advertisers come to know the best. Reps are responsible for understanding their client's requirements and the media marketplace. Their service ranges from assisting with scheduling, commercial creation, broadcasting on air, and following up to ensure that client needs are met.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
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- Acronym-Abbreviation:
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