Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

target audience

Advertising; Billboard advertising

The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase behavior.

structural effects

Advertising; Billboard advertising

Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect and enhanced visual appearance.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays ...

spotted map

Advertising; Billboard advertising

A map showing all locations included in a specific outdoor program.

traffic audit

Advertising; Billboard advertising

The third party verification of traffic circulation in a market. Traffic audit information is used to calculate outdoor advertising DEC figures.

tongue and groove design

Advertising; Billboard advertising

Billboard panels that are created so that each panel has a “tongue” or convex side and a “groove” or concave side on the opposite edge. Two or more billboard panels can then be pushed together to ...

traffic count

Advertising; Billboard advertising

The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of outdoor advertising structures. All counts are verified by the TAB.