Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

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Advertising; Billboard advertising

A group of two or more frames that may consist of words, graphics or animation that are grouped together under one name. It may range in size from a few frames up to a hundred or more.

The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week ...