Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

illuminated

Advertising; Billboard advertising

An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.

interlocking sections

Advertising; Billboard advertising

Billboard panels that are created so that each panel has a “tongue” or convex side and a “groove” or concave side on the opposite edge. Two or more billboard panels can then be pushed together to ...

led brightness

Advertising; Billboard advertising

The brightness level of an LED is measured in milli-candelas. The materials used to manufacture the LED determine the brightness of the LED.

net reach

Advertising; Billboard advertising

The total number of persons within the target audience exposed to the advertising schedule, often expressed as a percentage.

traffic origin

Advertising; Billboard advertising

Research which provides advertisers with information about the audience passing outdoor advertising structures, not just those in immediate vicinity of the individual location. Collected license ...

transit displays

Advertising; Billboard advertising

Displays affixed to moving vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi ...