Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

Add a new term

Contributors in Billboard advertising

Become a Contributors

Billboard advertising

tri-vision

Advertising; Billboard advertising

An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.

unilluminated unit

Advertising; Billboard advertising

An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour viewing period.

trp - total rating point

Advertising; Billboard advertising

Also called GRP (Gross Rating Point). The term refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population.

tri-colour chip

Advertising; Billboard advertising

A discrete LED package containing the three colors (RGB) forming one pixel.

transit poster (commuter rail)

Advertising; Billboard advertising

Posters displayed in commuter rail stations and on trains.

unit

Advertising; Billboard advertising

unit, for ex. publishing unit or advertising unit, is company advertising products or promoting products to market, for marketing reasons.

Conformity or exactness of color match, clarity and accuracy within the individual primary color groups of red, green and blue. Measuring and adjusting both the color and the intensity of individual ...