Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

facing

Advertising; Billboard advertising

The cardinal direction that an outdoor unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.

wallscape

Advertising; Billboard advertising

Murals painted or attached directly onto the exterior surface of a building.

Engineering features which may increase the life of billboard structures and equipment. In LED Digital displays, computer and electronic equipment within the cabinet is protected by such features as ...

wind loads

Advertising; Billboard advertising

A means of describing the amount of wind force tolerated by a given structure or poster type. Wind load varies widely according to materials.

transit poster (bus)

Advertising; Billboard advertising

Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curb side of the bus. ...

colour temperature

Advertising; Billboard advertising

The degree of hotness or coolness of a color, measured in degrees Kelvin. If a video display is said to have a color temperature of 7,000° Kelvin, for example, the whites have the same shade as a ...