Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

plant

Advertising; Billboard advertising

All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.

frame effect

Advertising; Billboard advertising

A visual effect on an LED display applied to a single frame to attract the attention of viewers.

Anticipated length of use for an LED. The expected lifetime of an LED is measured at the point when the sign has degraded to 50 percent of its original intensity. LEDs have a typical expected life of ...

foam structure embellishments

Advertising; Billboard advertising

Custom designed and attached sign features created from lightweight construction foam that let signs meet community style guides for outdoor advertising or simply enhance the appearance of a display.

environmentally controlled

Advertising; Billboard advertising

Billboard structures that use electronic or computerized equipment are often fitted with equipment such as air-conditioning or environmental seals that can eliminate water and wind intrusion ,and ...

efficiency

Advertising; Billboard advertising

The degree of value delivered to an audience relative to its space cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).