Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

gross margin

Advertising; Marketing communications

The calculation of net sales value minus the cost of goods over a defined period.

promotion management

Advertising; Marketing communications

The process of determining and co-ordinating the elements of the promotional mix.

perception

Advertising; Marketing communications

The process by which an individual receives, organizes and interprets information.

personal selling

Advertising; Marketing communications

The process by which a vendor communicates with one or more potential buyers to make sales.

Strengths, weaknesses, opportunities and threats (

Advertising; Marketing communications

Used in the analysis of a company or brand's competitive position.

Symbolic representation

Advertising; Marketing communications

Words, pictures or images used to convey a message.

Sponsorship

Advertising; Marketing communications

The connexion of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.