18 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Comprehension
Advertising; Marketing communications
The creation of an understanding about a product, service, object or person.
Category management
Advertising; Marketing communications
The responsibility for co-ordinating the activities of all the company's brands within a particular market sector.
Comparative advertising
Advertising; Marketing communications
The contrasting of one manufacturer's products or services with those of another, either by naming the competitor or inferring its identity.
Advocacy advertising
Advertising; Marketing communications
Campaigns designed to disseminate ideas, often of public importance, in a way that promotes the interests of the advertiser.
Advertising strategy
Advertising; Marketing communications
A statement of the broad goals which the advertising is designed to achieve.
Advertorial
Advertising; Marketing communications
A style of advertising which seeks to depict the message as editorial.
Advertising plans
Advertising; Marketing communications
The establishment of a sequence of events relating to the intended activity.
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