6 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Brand
Advertising; Marketing communications
A name, term, design, symbol or any other feature that identifies one seller's goods or services from those of other sellers.
Bonus packs
Advertising; Marketing communications
Packaging which offers the purchaser additional volume at no extra cost.
Black box model
Advertising; Marketing communications
A simple model of the communications process relating level of expenditure to sales effect.
Billings
Advertising; Marketing communications
The agency's revenue derived from direct advertising expenditure.
Burst
Advertising; Marketing communications
A pattern of media expenditure in which activity is concentrated into a comparatively short period.
Business-to-business
Advertising; Marketing communications
The promotion of its products or services by one company to another.
Case rate method
Advertising; Marketing communications
A method of budget calculation in which expenditure is calculated as a percentage of the sales value of a case of product.
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