10 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Attention, interest, desire & action (AIDA) model
Advertising; Marketing communications
A model of personal selling subsequently used to explain the process of advertising.
Attention
Advertising; Marketing communications
The process of arousing the interest of an individual in some activity.
Affordability method
Advertising; Marketing communications
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
Zapping
Advertising; Marketing communications
The use of a remote control device to change channels during commercials.
Want focus
Advertising; Marketing communications
The identification of a consumer need or want in order to establish a relevance with the product or service being promoted.
Zipping
Advertising; Marketing communications
The avoidance of television commercials that have been pre-recorded on videotape.
Want development
Advertising; Marketing communications
The identification of new uses for an existing product.
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