Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Awareness

Advertising; Marketing communications

The stimulation of knowledge about a person or object.

Beliefs

Advertising; Marketing communications

A conviction regarding the existence or characteristics of something.

Below the line

Advertising; Marketing communications

Marketing communications activities which are not subject to commission being paid to the advertising agency.

Communication

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver.

Commission

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.