30 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Point of purchase
Advertising; Marketing communications
Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.
Positioning
Advertising; Marketing communications
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
Post-purchase dissatisfaction
Advertising; Marketing communications
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
Post-purchase satisfaction
Advertising; Marketing communications
A response to a purchasing decision in which the consumer's direct experience of the product or service matches or exceeds its expected performance.
Telemarketing
Advertising; Marketing communications
A form of personal selling in which the communications process is conducted via the telephone.
Target marketing
Advertising; Marketing communications
The selection of specific market segments at which to aim marketing or marketing communications.
Target audience
Advertising; Marketing communications
The identification of a group of potential consumers who have specific characteristics in common.
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