Home > Industry/Domain > Advertising > Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

Point of purchase

Advertising; Marketing communications

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.

Positioning

Advertising; Marketing communications

Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.

Post-purchase dissatisfaction

Advertising; Marketing communications

A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.

Post-purchase satisfaction

Advertising; Marketing communications

A response to a purchasing decision in which the consumer's direct experience of the product or service matches or exceeds its expected performance.

Telemarketing

Advertising; Marketing communications

A form of personal selling in which the communications process is conducted via the telephone.

Target marketing

Advertising; Marketing communications

The selection of specific market segments at which to aim marketing or marketing communications.

Target audience

Advertising; Marketing communications

The identification of a group of potential consumers who have specific characteristics in common.

Featured blossaries

Top 10 University in Beijing, China

Category: Education   1 10 Terms

Far Cry 3

Category: Entertainment   2 13 Terms