Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Database management

Advertising; Marketing communications

The process of maintaining and refining accurate customer information.

Corporate strategy

Advertising; Marketing communications

The determination and definition of the long-term goals of an organization.

Cost per thousand

Advertising; Marketing communications

A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.

Coupon

Advertising; Marketing communications

A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.

Co-operative advertising

Advertising; Marketing communications

A programme in which the manufacturer pays an agreed percentage of the retailer's advertising costs in return for the featuring of the manufacturer's brand.