Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Corporate image

Advertising; Marketing communications

The way in which a company is perceived, based on its history, beliefs and philosophy.

Consumer behaviour

Advertising; Marketing communications

The activities in which people engage in order to satisfy needs, wants and desires.

Contingency

Advertising; Marketing communications

A sum of money held in reserve to respond to unforeseen circumstances.

Continuous advertising

Advertising; Marketing communications

A campaign of advertising over an extended period (usually at a low level of impact).

Culture

Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

Defining advertising goals for measured advertisin

Advertising; Marketing communications

A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.

Database

Advertising; Marketing communications

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.