6 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Corporate image
Advertising; Marketing communications
The way in which a company is perceived, based on its history, beliefs and philosophy.
Consumer behaviour
Advertising; Marketing communications
The activities in which people engage in order to satisfy needs, wants and desires.
Contingency
Advertising; Marketing communications
A sum of money held in reserve to respond to unforeseen circumstances.
Continuous advertising
Advertising; Marketing communications
A campaign of advertising over an extended period (usually at a low level of impact).
Culture
Advertising; Marketing communications
The shared values, beliefs and behaviours of a society.
Defining advertising goals for measured advertisin
Advertising; Marketing communications
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
Database
Advertising; Marketing communications
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
