Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Direct marketing

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

Direct response

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

Direct selling

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

Corporate identity

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

Competitions

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

Complex problem solving

Advertising; Marketing communications

Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great or the risk is high.