Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Emboss

Advertising; Marketing communications

Embossing refers to the process of pressing an image into fabrics, such as metal, leather or fleece, to create a raised, three-dimensional shape. Embossing is one of the techniques used to imprint a ...

Die stamping

Advertising; Marketing communications

A method in which a metal plate is engraved with an image and applies gold or silver leaf to a product. This method is used to imprint promotional items with company names and logos.

One-to-one marketing

Advertising; Marketing communications

(sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasising personalised interactions with customers. The personalization of interactions is thought to ...