Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Promotional items

Advertising; Marketing communications

Promotional items are sometimes called gifts with purchase or freebies. They are usually small items, such as pens or hats that have been customised with a company name, logo and contact information. ...

Marketing reports

Advertising; Marketing communications

Marketing reports refers to examinations performed by a company that relay information in regard to what marketing strategies are effective. They also report whether or not the consumer is being ...

Branding

Advertising; Marketing communications

Brand management or branding is the act of creating images, packaging, logos and slogans that the consumer automatically associates with food. The management aspects entail consumer surveys and the ...

Food photography

Advertising; Marketing communications

Food photography refers to taking images of a food or beverage product for use in advertising or promotion. An art form all its own, food photography strives to make the food or beverage subject as ...

Product design

Advertising; Marketing communications

Product design is the act of creating the packaging and labelling of the product inclusive of logos and text so that the product can be brought to the marketplace.

Screen printing

Advertising; Marketing communications

Screen printing is a process where a design is placed on a screen of fine mesh. Blank areas of the design are blocked with a special substance and dye or ink is pushed through the rest of the mesh ...

Corporate gifts

Advertising; Marketing communications

Corporate gifts sometimes are called business gifts or business promotional products. These items are customised gifts that are given to business associates, usually to express appreciation. ...