Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

Buzz monitoring services

Business services; Public relations

The services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a company's name, executives, products, services or other ...

Broadcast

Business services; Public relations

The dissemination of programmes or messages through the media of radio, Internet or television.

Briefing book

Business services; Public relations

A book of information preparing the client for an interview with a journalist or interviews at a tradeshow or conference. Commonly contains bios, articles written by the journalist, schedules, ...

Brief

Business services; Public relations

The instructions from a client to a consultancy, or directions communicated within a PR agency.

Branding strategy

Business services; Public relations

The attempt to develop a strong brand reputation on the web to increase brand recognition and create a significant volume of impressions.

Brainstorming

Business services; Public relations

The creative process of group-thinking to stimulate or articulate ideas on a give subject or problem.

Corporate social / environmental responsibility (CSR)

Business services; Public relations

The taking positive action to show an organisation has a responsible attitude to the people and environment it impacts on. Community relations may take the form of social outreach programmes designed ...