5 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
Corporate communications
Business services; Public relations
The public relations for a corporation, integrated as part of the company's strategic objectives.
Communication
Business services; Public relations
The credible, honest and timely two-way flow of information that fosters common understanding and trust.
Contributed article
Business services; Public relations
An article that a person writes and submits to a publication interested in the topic. Sometimes referred to as a guest article.
Copy
Business services; Public relations
The text produced by a consultancy for a press release or article. Journalists also refer to their news storeys or features as copy.
Calendar listing
Business services; Public relations
A listing in a publication's or website's calendar of events.
Byline
Business services; Public relations
The text including information about the author that is placed between the headline and the text of an article.
Buzz opportunities
Business services; Public relations
The topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand. Ways to uncover potential buzz ...
