Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

Logo

Business services; Public relations

A graphic or symbol owned by and representing a company or brand.

Managing editor

Business services; Public relations

The editor in charge of all editorial activities of a publication including gathering, writing, editing, and placement of stories.

Keyword

Business services; Public relations

The words relating to a specific topic that are entered into a search field in an attempt to retrieve information about that topic.

Lead

Business services; Public relations

The first sentence of a storey that briefly states the essential facts. Often includes the 5 was: who, what, where, when, why.

Inverted pyramid

Business services; Public relations

A metaphor used to illustrate a method of writing in which parts of a storey are presented in descending order of importance.

Integrated campaign

Business services; Public relations

A multidisciplinary approach which uses a number of marketing communication techniques in order to deliver a consistent set of messages. The aim is to achieve seamless communication with the ...

Internal communications

Business services; Public relations

A communicating with employees and shareholders to inform them of change (for instance during a company merger or a new CEO), keep them up to date with company news and developments, or to help ...